Overview
Currently, the market for mutual fund distributors is regionally fragmented and there’s a lack for a one-stop-solution to all their needs.
ValueDesk, by Value Research, is a comprehensive all-in-one platform for mutual fund distributors and Registered Investment Advisors to effectively conduct their business on a daily basis.
What we did
Modern Visual Identity that Breaks Industry Norms
In an industry where almost everybody looks the same, we created a modern visual identity for Gator that immediately makes them stand out from the crowd.
Solved for making the brand impossible to forget
To survive in a market of multiple similar businesses, we crafted a tagline to position the brand as impactful and impossible to forget.
Improved products exploring experience
We reduced the number of product categories, and introduced structured & organised hierarchy to make scanning product details easier.
Thoroughly conceptualised, thoughtfully crafted.
From principles to multiple approaches to multiple iterations, the final draft was the result of a rigorous visual design process.
“Delivered beyond my expectations!”
We researched all key stakeholders, their hopes, concerns and mindset. And then introduced pages & content that allayed just that. All of this was finally packaged in a slick design that added a feeling of premium, fast and sharp.
Praveen Gopal Krishnan
COO, The Ken
