Skyway: Website Design ✺ Chariot – Product & UI/UX Design Studio

Skyway

Website for India's tastiest
guilt-free cravings solution

Design for India's tastiest guilt-free cravings solution

Overview

Skyway is an ambitious, fitness first, craving solution that makes tasty food to get you closer to your fitness goals.

After our sister studio, Witchcraft, completed their branding and packaging design, we hopped aboard to create their website — One that smoothly balances optimising for conversions, presenting the brand story, and creating an engaging experience.

What we did

Conversion-optimised UX for D2C eCommerce that’s sleek and mobile-optimised, minimising the decisions users have to take.

Website content that differentiates the brand from other players and presents the nutrition details, ingredients and brand story in an engaging way.

Visual & interaction design that translates and extends the rich brand visual language for the dynamic nature of web.

Mobile-first design that optimises for the primary user acquisition funnel — social media platforms like Instagram and X (Twitter).

Just 3 clicks to checkout

Conversions for D2C brands can be brutal. That’s why we didn’t just make the website visuals and content super engaging, but also made the purchase process super smooth and sharp.

Designed for transparency

The folks at Skyway have taken utmost care to ensure they only use the best, most relevant ingredients.

And we wanted to ensure visitors know not just what goes into their bottle of Skyway, but why it’s there as well.

Delightfully visual

We went all-out to bring in the rich visual language of the brand.

Micro-elements, rich photos & icons, playful typography, light and bouncy animations – we spared no detail to make the website as visually delightful as possible!