Doxel

A user-centric website for

AI tech in construction

A user-centric website for AI tech in construction

A user-centric website for AI tech in construction

Overview

With high distrust in AI and technology, we figured that the best way to help Doxel communicate effectively to their audience was to make it about the users, not the technology.

What we did

User Research to understand the different stakeholders and their needs.

Positioning to find the best for of the brand & product’s value with their intended customers’ expectations.

Content Architecture to put forth copy across all pages in a user-centric way.

Visual Language & Design to make the final outcome premium, fast & sharp.

Before & After

With high distrust in AI and technology, we figured that the best way to help Doxel communicate effectively to their audience was to make it about the users, not the technology.

We researched all key stakeholders, their hopes, concerns and mindset. And then introduced pages & content that allayed just that. All of this was finally packaged in a slick design that added a feeling of premium, fast and sharp.

Before & After

With high distrust in AI and technology, we figured that the best way to help Doxel communicate effectively to their audience was to make it about the users, not the technology.

We researched all key stakeholders, their hopes, concerns and mindset. And then introduced pages & content that allayed just that. All of this was finally packaged in a slick design that added a feeling of premium, fast and sharp.

Impact

Increased Conversions in

Outbound Marketing

We researched all key stakeholders, their hopes, concerns and

mindset. And then introduced pages & content that allayed just

that. All of this was finally packaged in a slick design that added

a feeling of premium, fast and sharp.

Impact

Increased Conversions in

Outbound Marketing

We researched all key stakeholders, their hopes, concerns and mindset. And then introduced pages & content that allayed just that. All of this was finally packaged in a slick design that added a feeling of premium, fast and sharp.

Impact

Increased Conversions in

Outbound Marketing

We researched all key stakeholders, their hopes, concerns and mindset. And then introduced pages & content that allayed just that. All of this was finally packaged in a slick design that added a feeling of premium, fast and sharp.

Research

Understanding the Stakeholders and Competitors

We researched all key stakeholders, their hopes, concerns and mindset. And then introduced pages & content that allayed just that. All of this was finally packaged in a slick design that added a feeling of premium, fast and sharp.