The Ken

Redefining India’s foremost, premium business publication

Overview

Currently, the market for mutual fund distributors is regionally fragmented and there’s a lack for a one-stop-solution to all their needs.


ValueDesk, by Value Research, is a comprehensive all-in-one platform for mutual fund distributors and Registered Investment Advisors to effectively conduct their business on a daily basis.

What we did

Visual Language & Design System to explore how to uniquely position the product against established competitors in the market.

Experience Design to understand needs of the very niche, specific potential for the product

Pricing Page Strategy to structure information and create process flows based on the mental models & needs of the users.

Product Architecture to simplify the sub-product & pricing plans

Mobile App Design to create a delightful interface that’s optimised for daily use.

Continued Design Sprints for maintaining consistency of UI & UX patterns across the platform.

Impact
Increased Engagement

We researched all key stakeholders, their hopes, concerns and mindset.

Higher Average Order Values

We researched all key stakeholders, their hopes, concerns and mindset.

Increased Conversion Rates

We researched all key stakeholders, their hopes, concerns and mindset.

Higher Sign-ups

We researched all key stakeholders, their hopes, concerns and mindset.

Impact
Increased Engagement

We researched all key stakeholders, their hopes, concerns and mindset.

Higher Average Order Values

We researched all key stakeholders, their hopes, concerns and mindset.

Increased Conversion Rates

We researched all key stakeholders, their hopes, concerns and mindset.

Higher Sign-ups

We researched all key stakeholders, their hopes, concerns and mindset.

Impact
Increased Engagement

We researched all key stakeholders, their hopes, concerns and mindset.

Higher Average Order Values

We researched all key stakeholders, their hopes, concerns and mindset.

Increased Conversion Rates

We researched all key stakeholders, their hopes, concerns and mindset.

Higher Sign-ups

We researched all key stakeholders, their hopes, concerns and mindset.

Impact
Increased Engagement

We researched all key stakeholders, their hopes, concerns and mindset.

Higher Average Order Values

We researched all key stakeholders, their hopes, concerns and mindset.

Increased Conversion Rates

We researched all key stakeholders, their hopes, concerns and mindset.

Higher Sign-ups

We researched all key stakeholders, their hopes, concerns and mindset.

Impact
Increased Engagement

We researched all key stakeholders, their hopes, concerns and mindset.

Higher Average Order Values

We researched all key stakeholders, their hopes, concerns and mindset.

Increased Conversion Rates

We researched all key stakeholders, their hopes, concerns and mindset.

Higher Sign-ups

We researched all key stakeholders, their hopes, concerns and mindset.

Before & After

HOME

STORY

PRICING

Before & After

HOME

STORY

PRICING

Before & After

HOME

STORY

PRICING

Before & After

HOME

STORY

PRICING

DEsign Highlight #1

Designed to be rich & handcrafted,

down to the littlest detail

Designed to be rich & handcrafted, down to the littlest detail

allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.

Optimised & specialised for desktop & mobile web, mobile & tablet apps, emails and more

allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.

A Flexible Unit System

allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.

Micro-interactions, Macro-delight

allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.

Arrived at after countless explorations

allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.

DEsign Highlight #2

Solving business problems with design innovation

allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.

Highlighting value over features

allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.

No more boring “Payment Success”

allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.

Enabling readers to engage more deeply with the content

allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.

TEAM

Aakash Rodrigues Creative Direction &

Harshita Jalan UI/UX & Product Design

Gauri Girish UI/UX & Product Design

Poorti Purohit UI/UX & Product Design

Links

Website

iOS App

iPad App

Android App

Let’s get rolling

Drop us an Email

Let’s get rolling

Drop us an Email

Let’s get rolling

Drop us an Email

© Urchin Design. 2023

© Urchin Design. 2023

© Urchin Design. 2023