Overview
Currently, the market for mutual fund distributors is regionally fragmented and there’s a lack for a one-stop-solution to all their needs.
ValueDesk, by Value Research, is a comprehensive all-in-one platform for mutual fund distributors and Registered Investment Advisors to effectively conduct their business on a daily basis.
What we did
Visual Language & Design System to explore how to uniquely position the product against established competitors in the market.
Experience Design to understand needs of the very niche, specific potential for the product
Pricing Page Strategy to structure information and create process flows based on the mental models & needs of the users.
Product Architecture to simplify the sub-product & pricing plans
Mobile App Design to create a delightful interface that’s optimised for daily use.
Continued Design Sprints for maintaining consistency of UI & UX patterns across the platform.
DEsign Highlight #1
allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.
Optimised & specialised for desktop & mobile web, mobile & tablet apps, emails and more
allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.
A Flexible Unit System
allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.
Micro-interactions, Macro-delight
allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.
Arrived at after countless explorations
allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.
DEsign Highlight #2
Solving business problems with design innovation
allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.
Highlighting value over features
allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.
No more boring “Payment Success”
allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.
Enabling readers to engage more deeply with the content
allow content to be be grouped by theme or subject matter. Composed of modular story units, they are vary in density, size and compostition.
TEAM
Aakash Rodrigues Creative Direction &
Harshita Jalan UI/UX & Product Design
Gauri Girish UI/UX & Product Design
Poorti Purohit UI/UX & Product Design
Links
Website
iOS App
iPad App
Android App